Hustle Honeyz is a lifestyle clothing brand dedicated to women who hustle. Since 2012, it has tried to find a cohesive tone of voice to attract its target audience of entrepreneurial and 9-5 minority women between the ages of 21 and 35.

I wore many hats for this project, from writing social and website copy and defining the tagline for the most popular merch to creatively directing a photo shoot for the official relaunch in 2022. I selected the talent, ideated the concept, and hired a renowned female photographer to shoot. I also managed social media for this brand, developing strategy and content rollouts that grew the pages from zero to 285%.